Although the current economic recession has had negative impacts on many emerging industries, Esports are looking optimistic on how they will continue to grow despite these tough times.
TradeZing CEO, Jordan Edelson, sat down with Digiday.com to discuss how Esports will react much differently during this recession than it did in the previous one, due to the fact that gaming has legitimized and Esports are now seen as “real sports”.
“The esports industry is better positioned for the current economic downturn than the last one that we saw in 2008-2009. There has been tremendous growth and validation in the sector, evidenced by the successes of merchandising teams and the acceptance of these games as a real sport. Esports is no longer viewed as experiential marketing, but rather a successful business with proven, impactful and measurable results for brands, well positioning the industry to weather the impending recession.
However, when times are tough, sponsorships and advertising dollars might be dialed back or reallocated. Instead of renting out the expensive stadium for a live event, we may see companies begin to host events on YouTube or Twitch to cut costs. While there might be a slowdown in the shorter term during market declines, I am not concerned about it in the long run as brands now see the value of advertising in the esports and gamer industries.”Jordan Edelson, CEO of TradeZing
Bearish markets may seem negative in the short-term but we have seen time and time again that these times of economic recession are when industries and businesses of real value build and eventually flourish. We will just have to wait and see how Esports withstands the test of the market.
Read the full Digiday.com article about how “Esports responds to the economic downturn” here!