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Fin-fluencers: The Rise Of Financial Content Creators

It is no question that influencers are effective at driving their audience to take action and inform them about things they have an interest in. Social commerce, wherein retailers sell directly to consumers through social media is expected to grow three times faster than traditional ecommerce and reach $1.2 Trillion by 2025 according to Accenture

This style of communication has been effective over a variety of industries, but the most recent industry that is starting to adopt this approach is financial, which includes stocks, crypto, NFTs, and even the Metaverse.

One of the key issues that is occurring in the financial content creation space is that the quality content is getting diluted by whatever the platform thinks will keep you watching on their site longer, as opposed to giving you quality content that will help you become a better informed trader.

“There are a lot of people creating financial content on these big networks [i.e. YouTube, Twitch, etc.] the problem is that it is just getting buried on these other platforms, and those algorithms are just built to get you with whatever content they think you will most likely engage with. We [at TradeZing] are taking a different approach [to help build up communities, provide real time information, and really drive value in the space]”

Jordan Edelson, TradeZing CEO

In any financial market, the best traders are the ones that are able to consistently stay informed and up to date on the ever-changing ecosystem within their market. TradeZing is setting out to be the best tool to address the financial literacy gap when it comes to complex trading instruments for stocks as well as newer markets such as crypto and NFTs.

“TradeZing is going to connect you to a lot of these new opportunities, and give you access to be able to take control of your financial footprint across all of these different verticals. That’s why you are going to want to care [about Web3], because with everything changing so quickly you will need to stay up to date on what is going on in this emerging market.”

Jordan Edelson, TradeZing CEO

To learn more about how TradeZing is helping Millennials and GenZ bridge the financial literacy gap, check out this article from Axios and these roundtable discussions here!

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