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Celebrity endorsements helping fuel the growth of crypto

TradeZing utilizes the power of celebrities to promote the launch of its’ platform at Bitcoin 2022.

With the rise of NFTs, meme coins, and the involvement of celebrity endorsements in the cryptocurrency space, Bitcoin has had recent struggles standing out in the media. This Fast Company article highlights how the impact of celebrity endorsements for Bitcoin is crucial to maintain the level of growth seen over the past couple of years. TradeZings’ CEO, Jordan Edelson, is harnessing the power of celebrities and influencers to share content and build communities on their platform to inform investors about these emerging markets.

The article quotes the following.

‘THIS YEAR, I’M GOING TO START INVESTING A LOT MORE’

One startup with a decent-sized presence at the convention, a company called TradeZing, is trying to figure out how to grow major influencers and connect them with existing mainstream celebrities. “The word ‘NFT’ has now become mainstream. It’s made its way into SNL skits,” TradeZing founder Jordan Edelson told Fast Company. “There’s a hunger now, you know, for that type of information and content, but there’s no great source for [crypto investing influencers].”

Edelson has experience in growing celebrities out of nothing. One of his first companies, started at the age of 17 was an eSports broadcasting service, decades before that industry even existed. TradeZing, the platform he’s currently developing, is trying to target fin-fluencers, the online celebrities slowly becoming minor household names for their investing analysis. Edelson admits that TradeZing is a livestreaming platform that’s fairly close to how Twitch works, but he hopes it can capitalize on the trading livestreams that made people like Portnoy a hit in the Bitcoin community.

And TradeZing brought their own celebrity to Miami this week: Foodgod, the Kardashian-linked food influencer formerly known as Jonathan Cheban. (He legally changed his name to his Instagram handle in 2019.)

Foodgod is attending a bunch of Bitcoin parties this week in Miami and will be advising TradeZing on how to help influencers on the platform grow. “I’m not the biggest [crypto] investor,” Foodgod said. “I’m just a careful investor, but I definitely invest. And hopefully this year, I’m going to start investing a lot more.”

Foodgod is now posting glamorous Instagram stories from Miami and tagging the company’s account in them.

You can read the full Fast Company article and stay up to date with Bitcoin 2022 here.

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